How Cost-Effective Are Promotional Products
Promotional products are used every day, often several times a day. They are looked at, written with, put on and involved in a whole list of other basic activities that allow for multiple direct or subliminal impressions of the imprinted ad messages.
By taking the general cost of a product (exact cost can vary because of quantity, intricacy of imprint and number of colours in imprint, and possibly other specifications) and dividing it by the number of exposures the imprint receives, you can get a general idea of your cost per impression (CPI). Here's some examples:
Notepads
The recipient of a 50-sheet notepad will have a minimum of 50 exposures to the message, which is imprinted on each sheet. If any of the notes are passed on, or kept, the number of exposures can double and triple. The CPI for a £1 notepad works out to be .02 pence per sheet for 50 impressions.
Mugs
The message on a coffee mug will be seen as often as 10 times a day. For a £2.50 mug, the CPI works out to be less than three-tenths of 1 cent throughout the one- to two-year life span of a mug.
Watches
People will look at their watch an average of twice an hour. If there are 16 waking hours in a day, they'll look at their watch - and, therefore, have an impression of any message on the watch face - 32 times. For a basic £12 watch, the CPI for one day is .37 pence. With a three-year warranty, the number of impressions would be 35,040, which makes the CPI .0003 pence.
Calendars
The recipient of a calendar will be exposed to the message on it two to three times per day at home and five to six times per day at the office. Working with the figure of three times daily (365 days per year), there would be 1,095 impressions. Dividing this figure into a £3 calendar brings the CPI to .002 pence.
Playing Cards
During one hour of a game of rummy or bridge, the players will be exposed to the message printed on the cards more than 500 times. At the cost of £3 per deck, the CPI for playing cards works out to be .006 pence each hour.
Marketing Tips for Promotional Merchandise Market:
• Promotional freebies are something that public loves. No matter how small just source it and spread it to your customers. The effects are guaranteed.
• Do you want to keep your customers happy? Free giveaway thrown in with their Sunday paper of weekly grocery shopping is a top idea.
• Want to sell your product quick- think of best buy promotion and use free giveaways.
• A standard, model promotion in the huge and still growing events and conferences industry will always incorporate some kind of promotional merchandise of giveaways.
• Sales promotion can be done using simple free giveaways or visual promotional items.
• Yes, it is very popular to engage the public in some kind of promotional activities using products that you sourced for the occasion. It works both ways as the customer associate the whole situation with your company and the product and can take it away and use it at their leisure.
• Using golf promotional merchandise is becoming a very popular way in the events industry
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.
• Many ideas? Many concepts? Not sure what to choose? Promotional concepts in form of some giveaways of free samples may be the right choice as advised my marketing experts.
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
In this section we welcome manufacturers and resellers of the following products:
Waiter's knife, Bottle Opener, Elegant FM Radio, Candle Set, Pen & Key-ring in Box, Wireless Optical Mouse, AM/FM Radio, Ceramic Piggy Bank, Square Wall Clock, Screwdriver Pen, Make-Up Mirror, Backpack, Foldable Binoculars, Whistle Key-ring, Steel Hip Flask, Windproof Umbrella, Laptop Conference Bag, Aluminium Hanger - Weather Station, Wallet with Pocket, Travel Clock
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