I-Promote-It

How Well Promotional Products Work

Commonly known as the number-one vehicle for carrying an advertising message, promotional products actually offer more of a response mechanism than other standard media. Not all companies track their results, but some do.

Using imprinted products such as gloves, caps, keytags, etc., as a way of promoting its "Call Before You Dig" seminars on maintaining safe working practices in cable line areas, AT&T generated a 95-percent success rate in scheduling seminars, which, within a year, translated into a 100-percent decrease in underground cable cuts.

As a way of improving response to its customer-satisfaction surveys, a manufacturer/servicer of electronic document-processing solutions included a piece of foreign currency and a customised description with them. It generated a 43-percent response.

A Nabisco co-op promotion offering imprinted NFL merchandise with proofs-of-purchase garnered increased market share of 1.5 points and a $200 million increase in sales volume for the advertised brands.

The Kirby Company used promotional materials to assist its dealer system in illustrating the benefits of a new home-care system. Those who used the materials achieved a 50-percent higher closing rate than those who didn't.

For the grand opening of a new branch, a well known bank used a wide selection of promotional products as gifts to walk-ins and as incentives for opening new accounts or making deposits to existing accounts. Deposit amounts exceeded the bank's original goal by a staggering 225 percent, and new accounts beat the goal by an equally impressive 209 percent.

Utilising an incentive of two school-locker magnets, each featuring images of four top rock music artists, Warner Bros. Music, in a co-op with HMV, a chain of record stores, achieved sales of 50,000 CDs or tapes of those artists in a one-month period.

Marketing Tips for Promotional Merchandise Market:

• You have probably seen a car launch promotion or attended a national car show where pretty promotion girls are around, again it is a marketing trick to keep you amused and interested in the product and associate both with beauty and unique.
• Thinking of rising costs for your marketing campaign? Do not worry cheap pens, pencils, lanyards and many more promotional items are at easy reach and we can source them for you at a low cost.
• You can keep your cost down and get blank promotional items, it also works wonders.
• Want to please your bosses or merging with another company-corporate gifts is a must.
• If you want to impress your clients then choose promotional antistress balls, as they are a great, highly desired business item.
• An idea of using corporate gifts is not a new one and is now widely used in promotional campaigns and in-house product launches.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• When preparing your campaign you are most likely to prepare promotion list that will include a group of products to be given for free.
• New, flashy (lanyards) are a hit in promotional products industry.
• Are your customers fans of beer or other drinks? Launching a new drink? What could be simpler that a free gift idea in a form of plain or logo imprinted coasters to be handed out during your campaign.

In this section we welcome manufacturers and resellers of the following products:
Metal Pen with Blue UV-light, Long Handles Shopping Bag, Shower Gel, Nylon Document Bag, Sunglasses, 3 Cup Coffee Set, Twisted Pen Onda, Luxury Desk Set, Board Game, Torch, Aluminium Pen & Automatic Pencil, Salt & Pepper Set, 3 m Measure with Belt-Clipper, Weather Station, 4 USB Input with Suction Cup, Transparent Watch, Loop Plastic Torch, Acrylic I1 Shaped Key-fob, 2 Person Fridge-Bag, Wall Clock
Please feel free to get listed with us. Register and upgrade your acount and select 'Company Listing' option. All this completely free of charge. Always login to your account if you need to change your logo, describe your business profile and select up to 10 categories from the list.



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